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The Observatory of Youth Language and Culture (OJiKM) is a website that collects words, expressions, phrases, memes, and viral phenomena – i.e. semantic units important for communication- and discusses the lifestyle of contemporary young people. The website aims to popularize knowledge about their language, patterns, and ways of participating in culture.
Young people have to navigate many socio-cultural roles. They are students, participants in family life, peers, members of many virtual communities, fans, consumers, prosumers, and modern “influencers” who impact other people’s lives.
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